These indicators along with some additional A/B tests that showed similar results drove us to the conclusion that embedding a countdown timer in an email doesn’t affect sales level significantly. The percentage of people who clicked email links differed by 0.2% between the first and the second groups: 4.9 clicks originating from emails with a timer and 4.7 from emails without one.The percentage of clicks on a countdown timer - 1%.Both the design and the text content remained the same in each email. For example, we’ve divided a customer database into two halves and sent an email with a countdown timer to the first half and an email without a timer to the second one. To test this, we’ve conducted a number of experiments. Сountdown timers are well-known for driving sales.

notify that a webinar is about to start.announce the date of a lucky draw contest.remind that a trial period is about to end.Most often, countdown timers are used in email campaigns in order to: You can use countdown timers for email for any type of business, be it an online store, a delivery service or a medical webinar production company. Urgency is one of the best decision-making factors, so why don’t you use it to encourage a subscriber to buy? How and when can you use a countdown timer? How can you combine these three amazing things? By creating an email with a countdown timer inside.Ī countdown timer is the best way to demonstrate that a sale lasts for a limited time, a nonverbal way to tell customers: Soon a carriage will turn into a pumpkin and the price for that new bag will become huge again. There are three things an email marketing specialist can watch forever: email campaigns being sent, CTR growing, time until the end of a sale counting down.

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